Zoetis Pork
Design System

The Pork Design System takes the core elements of the Zoetis Pork Brand and reimagines them with a fresh, thoughtful approach. By blending bold typography, stunning and emotional photography, an expanded palette that reflects the spirit of the industry, and design details inspired by hard work, we add clarity and purpose to the brand.

CLIENT: ZOETIS
AGENCY: BARKLEYOKRP
PHOTOGRAPHY: SCOTT SLUSHER
ROLE: SYSTEM DESIGN, ART DIRECTION