Spirit of Home

Distillers across the country reveal how the places they call home and their personal visions influence the spirits they create. In this series, we venture to distilleries across the U.S. to feature the people, places, and passion behind each bottle.

CLIENT: MGP INGREDIENTS
AGENCY: CALLAHAN / BARKLEYOKRP
PRODUCTION PARTNER: BRUTON STROUBE
BOTTLE PHOTOGRAPHY: MATT SLIDER
ROLE: CONCEPT, DESIGN, ART DIRECTION & PRODUCTION

Home is not just where you live, it’s who you are. In this series, we venture to distilleries across the U.S. to feature the people, places, and passion behind each bottle. Because no matter where you come from, your unique vision is the most important ingredient in the spirit of home. We partnered with Bruton Strobe to travel across the U.S. to produce four unique stories. This series featured distilleries located across the United States in Alameda, California, then spanned to Breckenridge, Colorado, Blanco, Texas and St. Augustine, Florida.

EPISODE 1: BRECKENRIDGE DISTILLERY

BRECKENRIDGE DISTILLERY • COLORADO
Twenty years ago, Bryan Nolt found his salvation in making whiskey from the crystalline snowmelt of Breckenridge, Colorado. Watch as his team seeks inspiration from the mountains, lakes, and streams.

EPISODE 2: ST. GEORGE SPIRITS

ST. GEORGE SPIRITS • CALIFORNIA
Lance Winters and Dave Smith craft spirits that speak to their expertise and the aromatic California landscape. Watch as they blend scientific distilling knowledge and artistic expression.

EPISODE 3: MILAM & GREEN WHISKEY

MILAM & GREENE WHISKEY • TEXAS
Distilling in the wild climate of Hill Country, Texas is no mean feat. According to Heather Greene, it takes a community to craft their award-winning spirits. Watch as they unlock the secrets of the Texas terroir.

EPISODE 4: ST. AUGUSTINE DISTILLERY

ST. AUGUSTINE DISTILLERY • FLORIDA
Phil McDaniel and Mike Diaz set out to preserve a piece of history in the oldest city in the U.S. Today, their spirits are infused with the flavors of Florida. Watch how their craft influences the community.

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