ShockTop

Earthwork experience.

Shock Top Beer wanted to make a big statement to introduce a new series of belgian style wheat beers.  They partnerd with Crop Artist Stan Herd. Large scale earthworks were created in Austin, Texas, Orange County, California, Boston and downtown San Francisco. Denver, Colorado hosted an event to showcase the End of the World wheat.

CLIENT: GROUP 360 / AB INBEV
AGENCY: MILLER MEIERS / HERD EARTHWORKS
ROLE: CREATIVE DIRECTION & DESIGN SUPPORT