Naismith House

Building a brand identity for a historic home on the University of Kansas campus presented a unique challenge. Inspired by the legacy of Dr. James Naismith—the creator of basketball’s original rules—this new brand pays homage to his enduring influence. This historic home, now an event space, will carry forward Naismith’s spirit, preserving his story for generations to come.

PORTRAIT ILLUSTRATION: PAUL CORRIGAN
ROLE: CONCEPT, DESIGN, CREATIVE/ART DIRECTION