Cocktail_slomo_bkg

Cocktails

Driven by a never ending quest for excellence, MGP set out to create a library of proprietary images to showcase their category-leading spirits and highlight custom formulations. Partnering with 8183 Productions, we developed a distinctive visual style. Using a robotic arm equipped with a Phantom lens, we captured stunning slow-motion footage that brings each spirit to life.

CLIENT: MGP INGREDIENTS
AGENCY: CALLAHAN
PHOTOGRAPHY: RYAN HOLIDAY-8183 PRODUCTIONS
STYLIST: SARAH JANE HUNT
ROLE: CONCEPT, CREATIVE/ART DIRECTION

mule_sm
04_vodla_soda
01_vodka_card
02_vodka_gimlet
03_vodka_mule
04_vodla_soda
Negroni_sm
EastSider
05_gin_card
06_gin_eastsider
07_gin_blackberryMint
17_rye_blackdemure
09_gin_negroni
SmokedOldFashioned
OntheRocks_sm
10_bourbon_card
11_bourbon_rocks
12_bourbon_bourbonSmash
13_bourbon_hotToddy
14_bourbon_smokedOldFashioned
18_rye_boulevardier
WiskeySour_sm
15_rye_card
16_rye_neat
08_gin_bramble
18_rye_boulevardier
WhiskeySour_smf
canned_white_sm
Canned_brown_sm
20_cannedCocktail_card
21_cannedCocktail_white
22_cannedCocktail_brown

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