Rackhouse Roundtable
Season 2
See behind the curtain with some of the most intriguing professionals in the distilling business as they discuss the industry and what it takes to develop their iconic spirits. Season two continues this three part series with new and experienced industry voices.
CLIENT: MGP INGREDIENTS
AGENCY: CALLAHAN
PRODUCTION PARTNER: TWO SEAM FILMS
PHOTOGRAPHY: BRIAN CUMMINGS PRODUCTIONS
ROLE: DESIGN, ART DIRECTION, CASTING, PRODUCTION
Episode 1
OF BREWERS, BARRELS AND BLENDS
Alex Castle leads a conversation on how the consumer’s mindset has shifted on blended whiskeys, allowing for more flavor experimentation. The group discusses the different methods and merits of blending, brewers’ barrel-finishing, and more.
Episode 2
THE MARK OF A PRO
What makes a customized spirit truly great?
Is it consistency? Creativity? Or how well the product holds true to tradition? Wilderness Trail Distillery co-founder and microbiologist Dr. Pat Heist leads this discussion on the subtleties of crafting custom juice.
Episode 3
THE TRUE SOURCE OF QUAILTY
From distiller to consumer, everyone has an opinion on what makes an exceptional spirit. While discussing the true meaning of quality with the group, Ryan Maybee reveals how quality impacted the development of his propriety whiskey blend at J. Rieger distillery.
Episode 4
LET'S GO TO SPAIN AND CALL IT R&D
Marianne Eaves moved on from Castle & Key in 2019 to start her own consulting business, recently helping create Sweetens Cove bourbon for Peyton Manning. She leads the group as they share the unique perspectives — and far-flung locales — that influence their R&D process.
Episode 5
MAINTAIN THE MAGIC
For Wes Henderson, Angel’s Envy began as a way to work with his father and, eventually, his own sons. Since then, it has grown to be one of the top-selling small batch bourbons in the world. The group discusses the challenges of preserving authenticity while scaling up.
THIRSTY FOR MORE?
See how the Rackhouse Roundtable began. In this first episode, season one guests discuss the value of spirits as a social lubricant.
ON-SCREEN GRAPHICS
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