Penelope Bourbon

Founded in New Jersey, Penelope Bourbon has become a well-recognized brand in its home state. After acquiring the brand in 2023, MGP quickly began expanding its national presence. To boost awareness, ads were placed in Garden & Gun and Whiskey Advocate magazines to reach a wider audience.

CLIENT: MGP INGREDIENTS
AGENCY: BARKLEYOKRP
PHOTOGRAPHY: PENELOPE & MGP
ROLE: DESIGN, ART DIRECTION