Feed Your Vision
Campaign

Food scientists have a vision for what they want to achieve. But to become a reality, sometimes that vision could use a little bit of fuel. That’s where MGP comes in. Our expertise, partnership, and innovative ingredients help grow the strength of your vision. Together, let’s feed it and witness the success. The feed your vision campaign showcased the possibilities of meat replacement products including pea, and wheat-based protein isolates.

CLIENT: MGP INGREDIENTS
AGENCY: CALLAHAN
PRODUCTION PARTNER: TWO SEAM FILMS
FOOD STYLING: SARAH JANE HUNT
FOOD MURAL: CASEY LIGON
ROLE: CONCEPT, DESIGN, ART DIRECTION, PRODUCTION

VIDEO EPISODES

Crabcakes
Chef Yvette and Chef Jill fry up some classic crab cakes without the use of one classic ingredient: crab.
Thanks to ProTerra, absolutely nothing is missing.

Meatballs
Chef Yvette and Chef Jill give Italian meatballs a meatless spin. But with all the possibilities of ProTerra, it’s Chef Jill’s head that’s left spinning.

Sausage
Chef Jill and Food Scientist Sarah use ProTerra to cook up a meatless sausage as well as several dozen other possibilities.

Keto Bread
Chef Jill and Food Scientist Sarah bake bread with no flour, no sugar and only 2 grams of net carbs.
It really is possible with Fibersym® RW and Arise®.

Tuna Salad
The crunch, the sweet, the savory, the tuna taste – it’s all there when Chef Yvette
and Chef Jill use ProTerra to whip up a tuna salad…without any tuna.