Spirit of Home

Distillers across the country reveal how the places they call home and their personal visions influence the spirits they create. In this series, we venture to distilleries across the U.S. to feature the people, places, and passion behind each bottle.

CLIENT: MGP INGREDIENTS
AGENCY: BARKLEYOKRP
PRODUCTION PARTNER: BRUTON STROUBE
ROLE: CONCEPT, DESIGN, ART DIRECTION, CASTING, PRODUCTION

Home is not just where you live, it’s who you are. In this series, we venture to distilleries across the U.S. to feature the people, places, and passion behind each bottle. Because no matter where you come from, your unique vision is the most important ingredient in the spirit of home. We partnered with Bruton Strobe to travel across the U.S. to produce four unique stories. This series featured distilleries located across the United States in Alameda, California, then spanned to Breckenridge, Colorado, Blanco, Texas and St. Augustine, Florida.

MGP INGREDIENTS

Spirit of Home Campaign

Home is not just where you live, it’s who you are. In this series, we venture to distilleries across the U.S. to feature the people, places, and passion behind each bottle. Because no matter where you come from, your unique vision is the most important ingredient in the spirit of home.  


EPISODE 1: BRECKENRIDGE DISTILLERY

Breckenridge Distillery
Twenty years ago, Bryan Nolt found his salvation in making whiskey from the crystalline snowmelt of Breckenridge, Colorado. Watch as his team seeks inspiration from the mountains, lakes, and streams.

EPISODE 2: ST. GEORGE SPIRITS

St. George Spirits
Lance Winters and Dave Smith craft spirits that speak to their expertise and the aromatic California landscape. Watch as they blend scientific distilling knowledge and artistic expression.

EPISODE 3: MILAM & GREEN WHISKEY

Milam & Green Whiskey
Distilling in the wild climate of Hill Country, Texas is no mean feat. According to Heather Greene, it takes a community to craft their award-winning spirits. Watch as they unlock the secrets of the Texas terroir.

EPISODE 4: ST. AUGUSTINE DISTILLERY

St. Augustine Distillery
Phil McDaniel and Mike Diaz set out to preserve a piece of history in the oldest city in the U.S. Today, their spirits are infused with the flavors of Florida. Watch how their craft influences the community.

Breckenridge Distillery

BRECKENRIDGE COLORADO
Known as the “World’s Highest Distillery,” Breckenridge Distillery is widely known for its high-rye, blended bourbon whiskey. MGP has collaborated with the Breckenridge team for many years and is proud to be a part of their award-winning blends.

St. George Spirits

ALAMEDA, CALIFORNIA
St. George Spirits creates award-winning gins, vodkas, whiskeys and more under the leadership of Master Distiller Lance Winters. Lance and his team have experimented with base spirits from MGP in the development of their innovative portfolio.

Milam & Greene Whiskey

BLANCO, TEXAS
Using ingredients and experience from across the nation, Milam & Greene crafts whiskeys imbued with the spirit of Texas Hill Country. The team brought in MGP high-rye whiskey for use in their port-finished rye, which has received numerous awards and accolades.

St. Augustine Distillery

ST. AUGUSTINE, FLORIDA
Housed in a renovated ice plant in the nation’s oldest city, St. Augustine Distillery is always working to ensure a vibrant future for the community. The team’s relationship with MGP is just beginning as they look to grow their capacity within a confined, historic space.

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