shock top beer - experiential design
Shock Top Beer wanted to make a big statement to introduce a new series of belgian style wheat beers.  They partnerd with Crop Artist Stan Herd. Large scale earthworks were created in Austin, Texas, Orange County, California, Boston and downtown San Francisco. Denver, Colorado hosted an event to showcase the End of the World wheat.

Project Information

Shock Top Beer wanted to make a big statement to introduce a new series of belgian style wheat beers.  They partnerd with Crop Artist Stan Herd. Large scale earthworks were created in Austin, Texas, Orange County, California, Boston and downtown San Francisco. Denver, Colorado hosted an event to showcase the End of the World wheat.

SERVICES
Event & Crop Art Design
CREDITS
Group 360, Miller Meiers, Stan Herd Productions
CLIENT
AB Inbev